3/8/2010 8:46:05 PM
It has been just under a year since Jessica Biffi, the brand, was born. But already this Guelph native, who now calls Toronto home, is creating quite a stir in the Canadian fashion community. Her personal style is a mixture of urban and girly, and this fun and youthful feeling reflects perfectly into her design aesthetic. Jessica Biffi truly understands the female body and as such, she uses sexuality to create a sense of confidence within the women wearing her designs.
Inspired heavily by the late Lee Alexander McQueen, we have learned to expect an element of surprise with Jessica’s vision. This season, Jessica is designing two collections. The first is a collection for Addition Elle with the phoenix as her muse. The myth of the phoenix – symbolized by the use of bold colours – is colourful, powerful, and vibrant. She will also be designing the Bold Biffi for MXM collection. This collection, while also colourful and bold, is an ode to the exotic cultures of India and Morocco.
Jessica Biffi has been all over the internet since her jaunt on Project Runway Canada. She has embraced social media in a very whole and authentic way and we are certain this powerhouse designer will be around for years to come. We look forward to her bold statements and youthful charm, and we are excited to celebrate the annoucements of her new lines at a BIO reception on Wednesday March 31st at 5:30pm during LG Fashion Week Beauty by L’Oréal Paris.
For more Jessica Biffi, fan her facebook page, follow her on twitter, and check out her website!
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3/2/2010 2:37:52 PM
Comrags is the Toronto-based team of Judy Cornish and Joyce Gunhouse. Born on opposite sides of the country – Judy in Burlington and Joyce in Victoria – both have lived in Toronto and have been deeply influenced by this city for the past 30 years. The women are striking opposites in their style, but what they can always agree on is the Comrags aesthetic: easy to wear, quality clothing that can be manipulated by each wearer to fit their unique personality.
Every season, Comrags creates a character. This character, whether man or woman, becomes the muse for that season’s collection. This season’s inspiration comes from Hunting and Collecting. Seeing it all come together is the moment Comrags waits for. When that very first model hits the runway exactly as they’d envisioned her – hair, makeup, and accessories in place – with music perfectly orchestrated to complete the story, “it’s like seeing the collection for the very first time”.
Their collection is sure to exude confidence; as that, to Comrags, is the essence of the Power of Style. We look forward to celebrating their Fall 2010 collection Thursday April 1st at 7pm.
Fan them on facebook and check out their website for everything Comrags related!
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3/2/2010 2:23:30 PM
Welcome to a new decade of LG Fashion Week Beauty by L’Oréal Paris!
I am pleased to announce this is the decade of power and this season is the season of The Power of Style.
The Power of Style embodies the strength, force and intensity that design and style provides to a person, a place, an idea, and a vision. The Power of Style has the ability to visually communicate to the world a statement, and to visually vocalize an idea. The Power of Style is reflected on the runway, infused by designers, by the editors, the stakeholders of the fashion industry, and now infinitely via the internet.
We look forward to a fabulous season and to seeing you at the runway and online.
Robin
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2/26/2010 5:14:09 PM
“That is the designer’s role; to surprise, communicate a vision, and inspire a person to be more of who they are or want to be.” – David Dixon
Born in Toronto, David Dixon has created an aesthetic that is uptown, sophisticated and polished while still emphasizing the importance of functionality. He has taken the international fashion community by storm but pays tribute to his Irish-Canadian heritage through his approachable yet refined personal style.
His inspiration for Fall 2010 remains a secret, but the expectation is of continued luxury. Combining his textile and visual prowess with a clean and modern silhouette, we can be certain this designer will undoubtedly be at the forefront of Canadian fashion for years to come.
This year is an important one as 2010 marks David Dixon’s 15 th anniversary. As we head into LG Fashion Week Beauty by L’Oréal Paris we look forward to seeing the interpretation and communication of ideas and inspirations as visualized by this talented Canadian designer. The David Dixon brand will continue to push the boundaries of timelessness and effortless elegance in a way that reminds women that “clothing is merely a reflection of who you are, what you want to be, and where you see yourself going”. That’s the power of confidence, and we look forward to being inspired by his Fall 2010 Barbie by David Dixon and David Dixon collections Thursday April 1 st at 8pm.
To read more about David Dixon, click here.
To purchase your ticket for the David Dixon show, click here.
To purchase tickets for all other shows, click here. 
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2/26/2010 11:25:12 AM
It only takes one small peek at the Fall 2010 LG Fashion Week Beauty by L’Oréal calendar to realize how many talented Canadian designers we truly have. From modern to repurposed, timeless to trendsetting, Canadian talent continues to impress and inspire the global fashion community.
Welcome to 2010. Over the next few weeks we will be taking a closer look at a number of Canadian designers: their inspirations, their motivations, and their brand. Check back to the blog for a steady stream of posts that will remind you how immensely talented, humble and undoubtedly brilliant these designers truly are. Join us from March 28 th to April 1 st in the heart of Toronto and be moved by their Power of Style.
Purchase your tickets here.
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