4/1/2010 8:09:33 PM
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Six years ago Evik Asatoorian launched the RUDSAK brand. Of Armenian dissent, Evik is a timeless visionary. His aesthetic transcends the realm of the current or the past but rather he pulls from a place that incorporates our past and our present, with our future.
RUDSAK has a distinctly European feel; clean lines with a creative twist, a dash of architectural forms, a pinch of cultural influences, and a lot of individualism. The RUDSAK brand aims to be wearable while still maintaining their classic, timeless, and almost effortless sophistication.
Fall 2010 gave us more of the elements we adore so much in the RUDSAK brand. The women’s line continued to play with a female’s individuality while the men’s line was more focused and directional. The inspirations for this season are pulled from aviation, the jet-setting lifestyle, urban landscapes coupled with a general feeling of versatility. And rest assured that with fashion icons ranging from James Dean to Johnny Depp, there is a little something to pique everyone’s interest.
Check out their website.

Social Media Photography courtesy of Nikki Ormerod.
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