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Designer Profile - Preloved

3/29/2010 8:19:03 PM

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Two unique individuals with a common goal: to create beautiful and wearable clothing out of reclaimed materials sourced within the Greater Toronto Area. Preloved is the product of CEO and Founder Julia Grieve and Creative Director Peter Friesen. Both Canadian natives, this dynamic Preloved team has been in existence since 1995.

Preloved’s focus is on taking something once loved by one and creating something new, exciting, and original from it. There is a strong Canadian influence in the designs – the collections are outfitted heavily with wools – but for Fall 2010 we saw some flare with accents of sari and leather. The inspiration behind this collection was to make pieces that were extremely wearable and accessible to all women: whether you are fashion forward, classic, eco conscious or budget conscious.

As we continue to progress into the future of a more ethical fashion industry, we are certain that Preloved will continue their success both on and off the runway.

To find out more check out Preloved’s 
facebook group, follow them on twitter and peruse their website


Social Media Photography courtesy of Nikki Ormerod.



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